So here is the biggest step forward over this year in preparing sofi for go-to-market. From all our data we learnt that there were broadly two different sentiments at play - those who were keen to discover the exact plant for them and were willing to go through the discovery process, the journalling, and make that finding; and those that did not. They just wanted to sleep. Maybe they didn’t care exactly how much each plant worked. In fact, they would be happy to take all the plants together if it improved their sleep even slightly. So we came up with two formats that our working title is “discovery pack” and “sleep box” … but we are probably changing this shortly (more on that later and would love your input on this) …
So the Discovery Pack gives anyone the core technology we developed together - the sofi smart spray, the app, and the digitised capsules and one of each of our three plant formulations; ashwagndha, passiflora and valerian. The idea is that you use of each of these plants for 10 days consistently, and journal consistently and sofi will listen for improvements on how you feel as you change between the plants and helps you discovery how much each plant contributes towards your better sleep. This format will come with the “30 day sleep guarantee” - and that is if you are consistent in your journalling and use (so good sofi score during the discovery month) and none of these three plants help you; we commit to you to be the first to try each new season of sofi plants until we find the right one for you. And we will give you a free plant pack for every season till we make that discovery together … the discovery pack comes with a choice of a black or white sofi pod and three different plant capsules and a 30 day program through the app. You can find link for that here (sofi | discovery pack | black pod: Discovery Pack (Black Pod) – sofi; sofi | discovery pack | white pod: Discovery Pack (White Pod) – sofi).
The Sleep Box on the other hand takes advantage of all the development work we did together to put forward essentially three great formulations that each worked for a significant portion of our pioneer base, and then it suggests that you use them together at the same time … so you are taking the ashwagandha in the morning when you wake up and lunch time - the idea is how much stress you build during the day is how much stress you take to bed at night; you spray the passiflora at night time and before bed, and you begin loading on the valerian slowly should you feel any moments of anxiety during the day or pair with the passiflora at night time. The sleep box is like a relief box - a survival kit - it is designed to be used at full thrust across all three formulations so that one or a combination of the plants begin to have an impact as quickly as possible. Chances are very high that you will show a response quickly (88% within a week to 10 days). So the Sleep box is for a very different motivation and as such it doesn’t come with the sofi smart spray or tech (that was used to make the formulations), but each capsule comes on its own with a cap so you can still put it in your pocked or bag without worry (you can see that here: Sleep Box – sofi) …
This was a big adjustment to our user experience with the plants. Both of the outcomes benefit from all the Pioneer Program and real-world data generation we did together. But the Discovery Pack gives that technology to our new customer and they can go on to map their results to these formulations, where as the Sleep Box, is free form, essentially you take full advantage of the formulations we developed together in our three global studies and you spray them together for maximum relief in minimum time.
Love to hear what you think and whether giving this choice was a good idea. Having developed the sofi tech together I really resisted giving the choice till I realised that once some of our Pioneers discovered the plant for them, they were happy to spray their favourite formulation - and that is of course, if they wanted to engage with our tech. Some folks just want formulation that have been vetted with real-world studies that work. The fundamental idea with sofi is “Sleep Smart. Naturally.” Now whether you choose to take the additional step of mapping your response is your choice. 
