Last summer we shared with you our ambitions to expand our Pioneer Programs to include functional wellness fragrances - and to begin research into the incredible, untapped potential of plants to improve how we feel, using scent alone.
We are thrilled to be partnering with the world’s largest fragrance house and research facilities in order to develop and activate a range of wellness fragrances designed to target a specific set of emotions to help us function better throughout the day.
We will shortly be welcoming over 300 new Pioneers to our community. They have been selected by our fragrance house and are here to kickstart our functional fragrance program at sofi.
And we begin this journey by targeting better FOCUS.
Why Focus?
Research shows that an inability to focus regularly may be a main cause of stress for people, with individuals experiencing difficulty to concentrate across all age-groups. Difficulties focusing are often accompanied by feelings of being unable to finish tasks at hand, resulting in an increase in anxiety throughout the day and sleepless nights.
With sofi’s new focus range we are testing, for the first time on the sofi platform, to generate real-world evidence of the ability of our plant-based fragrances to improve focus through the power of aroma.
Our goal is simple. What if just like taking three sprays of valerian or ashwagandha each evening to improve our sleep, we could provide a fragrance tailored to every mood throughout the day?
While our sofi plant pod formulations for sleep and calm can provide noticeable benefits within 10+ days, they are there to do long-term work, offering adrenal support and gently promoting a return to homeostasis when consumed regularly.
Thus, the expansion to test and validate beyond ingestible plants is a huge step forward for our sofi. And when sofi is finally available to all, she will provide the opportunity for dual relief and mood modulation, all using validated and effective natural and botanical plants and extracts.
To read more about the application of fragrances in areas of human health, click the link below to head to our blog: on the role of functional fragrances and how we feel
Wellness fragrances will also be made available to our current Pioneers and we plan to activate them in between plant studies. This new capability is an exciting development for us at sofi and will allow us to validate and play a vital role in furthering the frontier and promise of fragrances in impacting how we feel.
For now, a huge welcome to our fragrance Pioneers who will be joining us in the treehouse very soon! We are so excited to have you here!
xx
