Dear community,
We have been blessed with the opportunity to offer sofi, entirely for free, to hundreds of Pioneers over the past 2 years, helping each one of us - and sofi of course - to understand exactly which plants can benefit us most in our search for better calm and sleep.
As sofi begins the inevitable shift from validating our platform to becoming a business, it’s important that we outline our vision for the chapter ahead.
If you have participated in a pioneer study, your feedback has been essential in preparing sofi for general release, and without fail, proving that plants can and will play a bigger role in human health! After 2 years of validation, thousands of hours dedicated to troubleshooting, sofi is ready for first customer shipment.
A mixture of excitement, nerves, and anticipation awaits us, and we sincerely hope you will continue to support our mission as sofi grows.
Launching pre-order subscriptions
sofi will be launching as a subscription service. Our focus is not on selling bottles of ashwagandha, valerian, or any particular plant - but providing an ongoing service that maps each pioneers’ unique and evolving response to any formulation, unlike any product or platform to currently exist.
We’re launching with our three hero formulations: valerian, passiflora, and ashwagandha (and the winning flavours selected by you), with a roadmap to release additional plants every 2-3 months - and the option, per your suggestions, to change your monthly plant anytime.
As a member of our community and team, we’ll be offering you the very first opportunity to reserve your Pioneer Pack and subscription, almost an entire month before we launch to the public, along with our early-bird prices that will get locked in for you, for life.
In order for sofi to remain operationally sound we will begin to turn some of our resources and production efforts towards our pre-order subscriptions. This will have implications for the structure of our Pioneer Studies going forward.
No pioneer left behind
As many of you know, interest and participation in sofi over the past few months has increased drastically - which we couldn’t be more excited and grateful about! With this, however, comes an inevitable queue of patient Pioneers waiting for their first Starter Packs to arrive: We see, we thank you, and our promise remains true that no Pioneer will be left behind.
For those with Starter/Pioneer Packs already reserved, you’ll remain in our system and, following our second wave of production in December, (where we’ll have the option to quadruple the number of pods we can produce!), your Starter Pack will be shipped to you so that your journey can begin.
We know that further delays are far from ideal, and if there is any possible way for us to speed things up in the meantime - we commit to it.
(PS This includes anyone currently “baselining” or waiting to verify their address with a sofi surprise. Once reserved, and so long as you wish to remain active, we’ll honour the free shipment of your Pioneer Pack following our December production wave).
Changes to our Pioneer Studies moving forward
Following the launch of our first customer shipments this Autumn, participation in our free plant and fragrance studies will be based on a randomised lottery system, available to those signed up for a subscription plan with sofi.
This has also not been an easy choice for us, but because Pioneer studies with new plants will take place only in “refill” form, those participating will need to already have the latest generation of sofi pod (which, of course, each Pioneer receives automatically with their first month of subscription).
We are doing our utmost to price our sofi pod and refill packs in an affordable space and we know that subscribing won’t be feasible for everyone. The first pioneers to subscribe will lock in their early-bird prices for life, so long as they remain a Pioneer with us - and more on this coming soon!
We remain grateful for your support in all capacities - whether that means sharing our countdown-to-launch across your socials, or recommending sofi to a friend!
Furthermore, we love for you to write to us and share any thoughts or questions
xx
However, this is a change from our original plans, as our September production will need to be allocated to pre-orders, exclusively, due to limited units.
