S2 Pioneer Program | updates

Today we had the opportunity to review the final proof of the packaging and bottle print for our S2 Pioneer Program with passiflora, and it’s looking stunning. Sharing some pictures with you of what you’re about to receive … to begin with our three passiflora formulations will be coming to you in these three new colours.

The colours are heavily inspired by the gorgeous star of the S2 Pioneer Program, passiflora.

You can hear more about this incredible medicinal plant with our sofi story on sleep with passiflora.

We also approved our final packaging for sleeves and boxes for the S2 Pioneer Starter-Kit and Refill packs, and they are looking good.

We continue to abide by a zero plastics, paper only packaging approach. Our plan is to ship over 250 of the smaller packs (on the left) to existing pioneers who will use their S1 sticks with the new S2 passiflora formulations, and a further 250 or so of the larger packs (on the right) to new pioneers joining us. Our plan is to activate the S2 Pioneer Program with over 500 pioneers from across the world.

We are also shortly starting to recruit for the S3 program (even though S2 has yet to start), as we plan to run that with 1k pioneers! We continue to grow thanks to the awesome community we have formed together and are so incredibly grateful for all your input and perseverance as our sofi takes shape.

Packaging is good to go. Can’t wait to get started with S2! More updates coming shortly.

xx

:pray:

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