I feel humbled to be going on to the next exciting phase of this wonderful journey 
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This is some awesome work from the team 
Great work guys!
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Today we had the opportunity to review the final proof of the packaging and bottle print for our S2 Pioneer Program with passiflora, and itâs looking stunning. Sharing some pictures with you of what youâre about to receive ⊠to begin with our three passiflora formulations will be coming to you in these three new colours.
The colours are heavily inspired by the gorgeous star of the S2 Pioneer Program, passiflora.
You can hear more about this incredible medicinal plant with our sofi story on sleep with passiflora.
We also approved our final packaging for sleeves and boxes for the S2 Pioneer Starter-Kit and Refill packs, and they are looking good.
We continue to abide by a zero plastics, paper only packaging approach. Our plan is to ship over 250 of the smaller packs (on the left) to existing pioneers who will use their S1 sticks with the new S2 passiflora formulations, and a further 250 or so of the larger packs (on the right) to new pioneers joining us. Our plan is to activate the S2 Pioneer Program with over 500 pioneers from across the world.
We are also shortly starting to recruit for the S3 program (even though S2 has yet to start), as we plan to run that with 1k pioneers! We continue to grow thanks to the awesome community we have formed together and are so incredibly grateful for all your input and perseverance as our sofi takes shape.
Packaging is good to go. Canât wait to get started with S2! More updates coming shortly.
xx
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Stunning! The new packaging is looking particularly aesthetically pleasing and love that itâs gentle on our incredible planet too!
The countdown to the S2 is officially on! 
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Beautiful ! Cant wait 
will be waiting patiently for the postman when they get despatched 
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Looks awesome canât wait for the next podsđ„ł
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Looks very classy, really love the colours mimicking the plant itself, canât wait to use them. 
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I am so excited to have been accepted for this. I have had trouble with my sleep now for over two years. And as for my beautiful stone I received, itâs simply magical. Thank you so much. Goodnight everyone, Gail 
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Itâs so lovely to have you here with us on this journey @gailhands and canât wait to see how passiflora may help nudge you towards a more restful sleep. Youâll also find an amazing community here of caring pioneers all not only interested on their own journey with plants but also very much sharing their experience and cheering us and sofi on! Welcome on board xx
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Hi glad to have you on board, I know you will enjoy this wonderful calming journey. Itâs truly transformed my sleep 
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Welcome 
hopefully a better night sleep is close for you
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I looked at the possibility of growing my own passiflora plant, itâs such a beauty. However when I delved deeper into it I realised I would probably finish up with the whole garden full of this stunning flower as it requires a fair amount of space to flourish. So I did the next best thing and bought a couple of packs of Passion fruit. It has a unique taste to it and I canât wait to see how close the S2 pods match the flavour. 
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So grateful to hear about the progress of new release S2. Packaging and Colorâs are as beautiful as the Passion flower. Thank you Sofiâs Team for your follow ups and considerate feedback. 
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Alex, could you check to see if Iâm in your system for S2? On day 10 of journaling I was notified that I would be receiving the pebble. Itâs now day 54 and I still havenât received anything. Did I miss the boat?
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Hi @joshcoen1, welcome to the treehouse and absolutely I can check!
Due to not receiving anything the first time around, we shipped a second pebble to you on June the 6th. Fingers crossed that it arrives to you in the next few days. Pebbles to the States do tend to take a bit longer Iâm afraid.
We have reached capacity for the S2, but so long as we can get a pebble to you in the end, you are on track to participate in our S3 - with a new rechargeable sofi stick and all!
We are also accelerating our Programs following the S3, so in future the wait will not need to be as long. Really grateful for your patience with us!
Keep an eye out for your pebble (and who knows you may receive both!) 
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The new pods are so cute <3 <3 I want it hahah 
and it is great to see what you are doing to reduce packaging
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Hmmm. Thatâs disappointing. Thank you for the update Alex.
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It is @joshcoen1 ⊠we are not quite sure why the postal service in the States have such a fondness for sofi surprises or boxes that they sometimes just to direct them almost anywhere but their destination! But we will keep persevering till something makes it your way! As soon one sofi surprise makes it we will take the leap of faith to ship a sofi starter kit in within the next program. And we are super keen to have you as you have both been an amazing pioneer and have a strong baseline against which to measure an effect!
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I love the new packaging very swish and a lovely upgrade from the p1 I am delighted to begin this evening as COVID has left me finally ! Didnât think id get it after coming home from holidays but câest la vie and there appears to be a monsoon outside my window at the moment the rain in Ireland is so heavy !!!
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Timeline + production update 
The countdown is on! Only 2-3 weeks remain until we will be shipping a total of over 500 packs of our passiflora formulation to our Pioneers. A huge thank you to all the members of the sofi team who have worked tirelessly over the past few months to make this happen, and an even bigger thank you to our Pioneers for your patience and ongoing support!
As of this week, we can confirm that we will be shipping passiflora formulations in two waves. The first wave, estimated to go out on the week of the 11th of July, will consist of 250 Refill Packs to our S1 Pioneers, and the second wave (taking place the week after) will contain the Starter Packs, including the latest version of our sofi stick, to be shipped to each our S2 Pioneers who currently donât have a sofi stick. *Please note that shipping time will vary depending on where in the world you are.
To give you some further visibility on where we are: 
- Formulations - Our three brand new flavour variations are decided (and yes, it will be a total surprise for most of our team members too)! Unlike our S1, we are now mixing our flavour extract oils with our passiflora extract in-house, and we hope to have some images of this coming very soon as both extracts arrive at our sofi labs on the 4th of July.
It has been a journey getting the passiflora harvest to the right extraction and we even had our extraction partner who has for over a century worked in this space have a rare incident during transportation that meant the entire batch had to be re-extracted. This set us back four weeks, but we know they have worked tirelessly since to reduce the time-delay impact, for which we are all extremely grateful. There is also an important lesson here: just âcause you have done something for a century doesnât mean you can take your eye off of things for even a second (gravity can do a lot in one second)!
- Electronics - Our S2 sofi sticks have undergone extensive testing and are all ready to go. One of the new features we are thrilled to be introducing in the updated firmware for our S2 Pioneers is the addition of time-stamped sprays. Now, instead of requiring the app to be open and for the stick to be paired before each and every spray, our S2 sticks will capture data on the time and quantity of sprays for us and store that on the sofi stick and sync it whenever the stick sees the app. For S1 Pioneers using their original sofi sticks - you will indeed still need to have the app open before each spray, but thankfully we have no doubt you are all pros by now!
We also believe we identified the power drain on the S1 circuit - and it was not the continuous bluetooth pinging that we had suspected but part of the solution that we are using to sense the bottles. We have changed these electronic components on the S2 sofi circuit and will be watching them carefully as we expect that this change could easily extend the life of a sofi stick two to three times its current performance.
We again had an interesting challenge with the electronics as the sofi circuits are designed to print on 0.8mm thick boards and for some reason our supplier decided to offer them on 1.2mm boards. One might think - well whatâs 0.4mm of difference?⊠Unfortunately, considering how tight the space is at the top of the sofi stick, the answer is a lot! So our incredible mechanical engineer is individually adjusting and chiselling back each of the circuits to fit - we are in awe of his excellent dexterity and control, but this again carried for us a one week time penalty!
By the S3 Pioneer Program all existing pioneers will receive brand new sofi sticks with rechargeable lithium cells (so no more batteries), latest electronics package (extended life) and updated firmware (including storing time-stamped spray data locally on the sofi stick). But for the S2 Pioneer Program existing S1 sofi sticks will have to maintain their app open for the sprays to register at the right time (i.e. when the sofi stick and the sofi app have a live connection and you can see the main app screen counting down when the formulation is sprayed). We also ask our Pioneers to make sure they have spare CR1632 batteries at hand. The original S1 sticks, as our existing Pioneers know, were much more power hungry and used to go through the small watch batteries every week. Our expectation is that the S2 sticks will sip energy much more gently, so that one or two spare batteries should be sufficient for the entire S2 Pioneer Program.
- Hardware - The production for the sofi sticks is also complete, and the metal and plastic components are awaiting assembly in the sofi lab. Youâd be surprised how such minor changes to the structure of the pods and sofi stick can result in such big challenges for hardware development. Thankfully, we managed to pull them off and canât wait to see what you think. For more on the updates in our hardware development, make sure to check out the following thread: S2 | production & improvements
P.S. it seems that in the matte vs shiny debate, matte was the finish of choice - commiserations for those wanting shiny sofi sticks! But we promise we will finish them beautifully so everyone loves them equally.
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Bottles - our formulation bottles, aka âplant podsâ are on their way! We expect to begin filling them just as soon as our formulation extracts arrive and can be mixed.
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Packaging - Our packaging is complete thx to the talented @J and are on their way to our sofi labs in Liverpool. Click here to check our packaging out, and learn more about how our re-use of empty plant pods will work.
As production reaches completion, now is the time to really ramp up our baselining efforts, and establish a journaling routine. Push notifications are also available to be enabled if you havenât yet!
We are truly blessed to have such an amazing, intelligent, and empathetic community here with sofi, and itâs unbelievable just how excited we are to be launching the second real-world trial of our plant-based remedies. We sincerely hope they pave the way to permanently better sleep and calm for all of us.
xx
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